Telematics Adoption Accelerates as Fleets Prioritize Efficiency and Compliance
According to a new research report from the leading IoT analyst firm Berg Insight, the total number of active fleet management systems deployed in commercial vehicle fleets in North America was around 19.2 million in Q4-2024. Growing at a compound annual growth rate (CAGR) of 11.6 percent, this number is expected to reach 33.2 million units by 2029.
The North American fleet management market is relatively consolidated. There are 10 players with estimated installed bases of at least half a million units in the region, and the top-5 players alone account for 50 percent of the active units in North America. The market is however served by an abundance of companies and continues to attract attention from telematics vendors from all parts of the world that seek to expand in the region.
A handful of solution providers have emerged as frontrunners on the fleet management market in North America and the top-5 players are all estimated to have reached the million mark in terms of installed base.
“Canada-based Geotab is clearly in the lead, having several million active fleet management subscribers in North America alone”, said Rickard Andersson, Principal Analyst, Berg Insight.
He adds that Samsara is the runner-up ahead of Verizon Connect, CalAmp and Lytx, all based in the US. Additional solution providers with estimated installed bases of at least half a million units in North America include Motive, Platform Science and Powerfleet.
“Platform Science has notably acquired Trimble’s global transportation telematics business units while Powerfleet expanded its presence considerably through the acquisitions of both MiX Telematics and Fleet Complete”, continued Mr. Andersson.
Other major players with decades of experience in the North American fleet management space include Zonar Systems and Solera Fleet Solutions. Zonar Systems was acquired by GPS Trackit which is now transitioning to the Zonar brand.
“The remaining top-15 players with estimated installed bases of at least a couple of hundred thousand units include Bridgestone Mobility Solutions, GPS Insight, One Step GPS, Gurtam and Teletrac Navman”, said Mr. Andersson.
Bridgestone is mainly represented by Azuga and to some extent Webfleet in the North American fleet telematics market. Solution vendors just outside of the top list moreover include Linxup, IntelliShift, Forward Thinking Systems, Rastrac, MICHELIN Connected Fleet, FleetMovil (Guidepoint Systems), Rand McNally, J. J. Keller and Raven Connected. Forward Thinking Systems has recently acquired the Position Logic platform from KORE.
“Other notable fleet management players active in North America include Positioning Universal, Radius, EROAD and ISAAC Instruments”, said Mr. Andersson.
Berg Insight anticipates a future scenario where the global fleet management market is dominated by a handful of providers with installed bases measured in the millions. The milestone of one million subscribers worldwide has been surpassed by more than a dozen solution providers, driven by growth strategies based on M&A activity and high-pace organic growth. Six of the vendors have reached the two million range and two players have exceeded four million connected units.
Mr. Andersson, concluded:
“Geotab has in the last quarter even surpassed five million subscriptions globally – and that was before acquiring Verizon Connect’s international commercial operations last month.”
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