Paying subscribers to X — formerly Twitter — will now be able to hide their likes tab from public view, the company announced today. When enabled, the tab disappears completely from an X Premium user’s profile.
Private likes are the latest exclusive feature X owner Elon Musk has introduced for people who pay to use the platform. Musk has said in the past that he wanted likes to be private. The bookmarks feature available to all users could be used in a similar way if a user wanted to save things privately. A screenshot shared by the official X account suggests likes aren’t totally hidden — a Premium user’s likes are still visible on individual posts, according to the screenshot. It’s also not clear what would happen if a user ever…